Inside Asian Gaming

June 2009 | INSIDE ASIAN GAMING 49 RGB RGBGames’ Shanghai Night won top prize in the slot tournament held at Asia’s GEM, the gaming industry expo and congress held in Manila recently. Shanghai Night is a game with strong appeal to Asian players in general and ethnic Chinese players in particular because it takes as its theme Shanghai’s gun slinging culture during the first capitalist boom before the 1949 communist revolution. That appeal is magnified by Shanghai Night’s game style, says Malaysia-based RGBGames. Players’winnings are tripled during free spins and the free spins feature can be retriggered during those gratis games. Shanghai Night’s stable mate, Legend of Sparta, won a runner up prize in the same competition, says the company. It is based on the legendary Spartan warriors of the ancient Hellenic World. As with Shanghai Night, free games can be triggered within free games. During those free games, all wins are doubled. Winning Formula Shanghai Night is already winning prizes want games where they lose quickly—they want entertainment, they want leisure. If they’re spending a thousand dollars they want to be entertained for half an hour or more, not 15 minutes. So you have to understand the various markets and cater for their needs,” he explains. “In the Philippines we have done a poker game, and now we have a basketball game called Fast Break,” adds Mr Lim. “I can’t give thema game basedon soccer for example, because it’s not a popular sport in the Philippines.” Fast Break was launched at the Asia’s GEM gaming trade show organised by the Philippines Amusement and Gaming Corporation in Manila in April. “The jackpot is randomly triggered,” says Dreamgate’s Mr Chuah. “When three Fast Break symbols appear in a line, then as an interactive jackpot the player has to choose to press. That reveals what level of jackpot has been achieved,” he adds. “We are going to roll out quite a lot of our new products in the Macau market. We have an arrangement with SJM whereby we will have product placed in various SJM properties,” says Mr Lim. “It’s not easy to get a casino customer to buy any new product. But if you have a new product that has already been able to establish a track record, they will buy. “Once people have seen it works in SJM properties then it should be easier to go to Las Vegas Sands, to Wynn and MGM Grand Macau, and sell to them. They are more likely to say ‘We also want this product’. We as suppliers don’t need to lobby so much,” he asserts.