Inside Asian Gaming

19 company is undertaking market research in the region to enhance its product range. “We recently sent game designers to the region to liaise with operators and pick their brains about products, games and future developments. The idea behind engaging operators is to open the lines of communication and work towards a pipeline of better, more regionally-focused products.” Mr Jolly says Aristocrat’s existing product schedule remained on track despite the challenges thrown up by the economic downturn. “We’re still rolling out products as planned. There has been no change to our direction,” he claims. While casino operators are being forced to cut back on investing in their gaming floors through economic necessity, Mr Jolly says Aristocrat remained committed to its customers and is excited by the performance of its new products and games. Mr Jolly asserts: “We’re here for the long term to support our customers through this difficult time. Aristocrat has the largest market share in most Asian countries and we have high quality people stationed throughout those markets. “A few new slots companies entered Macau recently with the belief that the gaming industry’s easy. All they see is Macau’s reduced barriers to entry and they want a slice of the business. “As an established supplier, we know that success—particularly in this climate—can be a hard battle. Successful companies—the ones to rely on—require more than just a presence in Macau. They need a good support network, a reliable reputation, good customer relationships and a range of products which provide a great return on investment.” Viridian Fast Facts Launch: June 2008 at G2E Asia. First orders dispatched in September Features: Slimmer footprint, high-resolution dual LCDs, wraparound belly art Gen7 platform: Driven by Intel embedded processor which enables high resolution graphics, enhanced sound, dynamic scorecards, easy game play interface, onscreen player selectable denominations and powers a new breed of games Serviceability: Compartmentalised interior for ease of access Conversions: Games installed by Smart Card rather than EPROM enabling quick conversions, convenient handling and storage, lower corruption risk Security: Split door design Green credentials: Lower power consumption, reduced running costs, no incandescent lighting, piping and improved ventilation dissipates internal heat so no need for fans, fewer toxic chemicals used in the manufacturing process Choy Sun Doa, voted “Best Standalone Game” at the Inside Asian Gaming - 2009 Supplier Awards