Inside Asian Gaming

February 2009 | INSIDE ASIAN GAMING C O N T E N T S February 2009 Soft Sell 7 Soft Sell 18 Out of Africa 26 To Build or Not to Build? 30 Talent Quest 32 One Trap After Another 33 Bucking the Trend 34 Best in Breed 35 Winning Formula 36 What Happens in Vegas? 40 Regional Briefs 42 International Briefs 44 The Good, The Bad and The Ugly 48 Events Calendar 30 44 Steve Karoul