Inside Asian Gaming

19 “Octavian EasyStart Entry Level provides an integrated casino customer relationship management (CRM) system that delivers comprehensive player bonus, marketing and loyalty campaign management functions for instant results,” says Ms Hedgeland. Functions that allow casino operators to build their bottom line quickly include the ability to:make customers part of a loyalty/ members club; grade them (e.g., entry-level, honorary, VIP) based on visits and time spent playing games; track them and reward them based on the theoretical win/loss for their favourite games; evaluate the cost associated with each customer (expenses, gifts, promos, coupons) compared with the actual win/loss of the customer. Targeted marketing Octavian EasyStart can also run focused promotions based on statistical data to attract specific groups of customers at specific days or times of day; evaluate the return on each promotion campaign by comparing its actual costs with the actual increase in visits, playing time, win, etc; and run the surveillance function to protect from unwanted entrants or to monitor specific customers closely. This hardware set includes: • 1x server laptop. • 4x laptop workstations (reception/loyalty, cage, pit, manager). • 1x wireless access point. • 1x PDA for slot meter collection. • Reception station peripherals (magnetic card reader and Microsoft LifeCam VX-3000 for member photos). • 1x printer (cage). • 1x promo coupon printer. • Consumables (member cards,coupons and paper for cage slips). On expiry of the trial the hardware can be purchased from Octavian. A nominal fee is charged for system install and tailored set-up, but the company says this is reimbursed to customers who sign-up to Octavian EasyStart following successful completion of the trial. “Octavian EasyStart is a real breakthrough in casino systems because it enables operators to get started quickly, easily and affordably. Then when you need to, they can simply move to the next level and add extra system functionality to further improve efficiency, control and profit potential,” says Ms Hedgeland. Octavian