Inside Asian Gaming

INSIDE ASIAN GAMING | December 2008 18 Octavian management, is the easiest and most comprehensive entry-level casino system on the market,” says Harmen Brenninkmeijer, the company’s CEO. “Octavian EasyStart combines all of the proven modular solutions that make up our industry-leading Octavian e2e GMS (End to End Gaming Management Systems),” he adds. The company, formerly known as Octavian International, is at an exciting crossroads, having recently completed a reverse merger and raised US$13 million from institutional investors. The injectedcapital will help fundgrowth in new product areas and technological development. It will also allow Octavian to develop its marketing strategy and expand its global presence for the benefit of existing and new customers. Customers benefit “As well as allowing us to invest further in solution development, this will enable us to invest in our customers’ future success,” says Mr Brenninkmeijer. “That could be through participation arrangements, for example, or by working hand-in-hand with operators to help them maximise the business benefits of the new Octavian EasyStart casino system,”he adds. The company stresses Octavian EasyStart is not a stripped-down starter system or a ‘trial-in-a-box’ where operators are left to themselves. It functions in its own right but can also be added to module-by- module to cover even greater functionality in monitoring front and back of house activities. Low outlay “With Octavian EasyStart you can deploy the system in a simple step-by-step manner and there’s minimal or in some cases no up front investment required in software or hardware to get started,” says Helen Hedgeland, Octavian’s Head of Marketing. The company says that for a competitive flat-rate monthly fee per machine or per table, Octavian EasyStart lets operators quickly take control of gaming operations and build competitive advantage. “We provide full on-site consultancy, including system set-up and customisation, and free training,” explains Ms Hedgeland. Harmen Brenninkmeijer Helen Hedgeland • Fast and easy step-by-step deployment of Octavian’s state- of-the-art slots and tables gaming management system. • No upfront software cost and no minimum requirements— just a flat-rate monthly fee per machine/table. • No initial investment in hardware—for a 60-day trial phase of the system hardware can be provided free of charge by Octavian.The hardware remains the property of Octavian but can be purchased by the customer following the trial period. • Complete ‘door to floor’ solution for driving efficient and profitable casino operations—covers all casino procedures: slots, tables, cash desk, reception, loyalty, marketing, etc. • Enables offline slot accounting (no need for the cabling etc normally required to link slots into a casino management system). • Ability to manage marketing campaigns from day one for instant results. • Includes industry-leading business intelligence tools at no extra cost. • A tailored solution with on- site consultancy and 24/7 support, 365 days a year. • Extremely competitive pricing. • Full training provided free of charge (includes operations methods, process, slot and table management, casino management and performance optimisation). • Easy to use, with no requirement to train specialist technicians. • Suitable for single-site casinos operating 10 to 100 tables and/or 30 to 1,000 slot and for linking similar size or larger multi-site casino operations. • Simple upgrade path to Octavian e2e GMS. KEY BENEFITS OF Octavian EasyStart The Octavian EasyStart hardware is provided free of charge for a 60-day trial phase