Inside Asian Gaming

INSIDE ASIAN GAMING | October 2008 20 Vendor Spotlight aim is to give total support to the customer after the sale,” says Mr Fong. The company also intends to set up a customer service office in Singapore. Singapore ambitions Well Entertainment has already found a strategic partner in Singapore to help develop its profile. Aware of the importance the Singapore government puts on education and training, Mr Fong has arranged to loan casino equipment to a private games training centre. This games training centre opened in June 2006 and has a capacity for 500 students on its certificate programme. It is based at Turf City, the retail mall and entertainment complex opened in Singapore in 2001 on the site of the old Singapore Turf Club at Bukit Timah. Training equipment Well Entertainment’s equipment will be used in the centre’s 13,500 sq feet training facility,where students can study for a number of qualifications, including a Certificate in Dealing Casino Games. According to the vice president of the games training centre, this certificate is ideal for those seeking employment in the casino industry. It works as an entry level qualification for first-time job seekers as well as an added edge for seasoned workers looking for a break into the lucrative casino job market. Brand building By training on equipment supplied by Well Entertainment, a whole generation of new casino professionals will have the chance to become familiar with the company’s brand. “We’ll be setting up a room of our equipment in this games training centre. The first aim is to give young people training as technicians or dealers, but it will also act as a kind of showroom for our products,” says Mr Fong. “We’re definitely thinking about the potential of Singapore as a new market for us. We think with our core operation in Cambodia we’ll be in a good position to develop a role in serving the Singapore market,” explains Mr Fong. Building success With so many potential strands to the business, Mr Fong and his team will be kept very busy in the next year. So if this is the first time you have heard of Well Entertainment,make a note of the name.They intend to become an important player in what is already a dynamic Southeast Asia market. Well Entertainment Ltd. supplies a wide range of casino products