Inside Asian Gaming

INSIDE ASIAN GAMING | August 2008 46 C asino Technology, a leading Bulgarian manufacturer and supplier of casino and slot equipment, used its debut at G2E Asia 2008 as a platform to launch into the competitive Asia Pacific market. The machines displayed at its stand went straight from the exhibition hall to a trial in one of Macau’s casinos. “All the machines that were on our stand are having a trial here in the Macau market and we are hoping for good results,” says Rositsa Stefanova, Corporate PR and Advertising Manager for Casino Technology. The company isn’t publicising the exact location of the trial in order,it says,to find out the players’ natural reaction to the products. Casino Technology adds it doesn’t underestimate the challenge of breaking into Asia, given the presence of other high quality suppliers in the market. Market focused “What’s always been important for us is that in the game design we do develop games for specific markets,” says Rossi McKee,Vice President, Marketing. An indication of Casino Technology’s commitment to the Asian market was its ability to secure a seat alongside some of the region’s slot industry big boys at the G2E Asia 2008 forum “Sales Solutions: The Slot Vendors’ Round Table.” Speakingat the forum,MsMcKee,sitting alongside representatives from Octavian International, Bally Technologies, WMS International, Aristocrat Technologies and IGT Asia said:“Casino Technology’s primary markets so far have been Eastern Europe andCentralAsia.Thatexperiencehasshown that you can have international versions of games—ones that can be successful across the board—but specifics also really East Meets East An Eastern European slot maker makes the most of cross-cultural knowledge to tackle the Asian market Vendor Profile