Inside Asian Gaming

August 2008 | INSIDE ASIAN GAMING 21 Advanced Gaming Advanced Gaming Managing Director Paolo Annecchini Advanced’s Australia Fare An innovative gaming manufacturer from Down Under teams up with Elixir in Asia A visit to the stand of Elixir Gaming Technologies Inc (EGT) at this year’s G2E Asia trade exhibition in Macau was rather like visiting a show within the show, thanks to the variety of slot machines and other gaming equipment on display from EGT’s supplier partners. One of Elixir’s newest partners in Asia is Australia-based Advanced Gaming Pty Ltd. New product Advanced Gaming produces original slot games such as Samurai Fortune and Golden Empire under the Elixir brand for the latter’s managed sites in Asia. The idea is to benefit both sides as well as the players. EGT plugs into the innovation and energy of young companies, while those smaller manufacturers get unprecedented access to the market thanks to Elixir’s reach into The Philippines and Cambodia as well as Macau. “We’ve put a lot of work into getting these products ready for Elixir,” says Paolo Annecchini, Managing Director of New South Wales-based Advanced Gaming. “We believe we’re offering something different for their sites. Originality “Our policy is not to clone games.We like to bring in many different themes and many different free game features,”he explains. Advanced Gaming manufactures its products in Australia and believes this is important in maintaining build standards. One immediately noticeable characteristic of the company’s games is the very high quality sound they produce, helping them stand out in a busy environment such as the