Inside Asian Gaming

20 21 target a wide and diverse player base. This is especially relevant to operators who cater to a variety of player types – traditional land- based player, sportsbook-poker fans, bingo- slots communities, and so forth. The option of connecting to the Playtech progressive network,WinAJackpot.com, featuring several different jackpots, millions of dollars in prize money and games with 3D interactive, ani- mated bonus stages, is available across the product range and enhances the gaming proposition considerably. The Playtech system enables existing operators to seamlessly migrate their entire player database into its own platform, while keeping all essential user account informa- tion – such as usernames and passwords – intact. Alternatively, existing operations such as sportsbooks or casinos built on other soft- ware platforms can run in tandem with the Playtech system through a number of pro- prietary mechanisms and tools that preserve database homogeneity and enable single user account access and funding between the two systems. Whilst possibly not so relevant for the Chi- na domestic market, Playtech gaming prod- ucts are available in 19 major European and Asian languages translated by native gaming enthusiasts using local gambling parlance including game screens, help files, messages and true dealer voices. One possible use of the multi-language options may be as part of the 2008 Olympics where betting platforms could be integrated as part of China’s Olym- pics offering, provided to global players who have an interest in the Olympics. The Playtech systems offer a wide range of tools and functions to assist operators, in- cluding: • User Knowledge Base and Tracking: gam- ing habits, correspondence records, full fi- nancial history, session info (games played, time spent in each game, game outcome, hands played, etc.), as well as player likes and dislikes. • Advanced Automated Bonus System: define automatically awarded bonuses according to a broad scope of filters and conditions, including – per payment method/currency/deposit amount/adver- tiser/time period (scheduled bonuses, e.g. weekend specials, mid-week happy hours, etc) per first/not first deposit, plus auto- matic wagering requirement calculation and bonus redemption. • Live Online Support: instantly connects players with support representatives via 1- on-1 chat without players having to leave the client software. • Customizable User Reports:operators can request tailor-made reports – delivered to them within days – for specific business requirements using a multitude of query possibilities, with the ability to export the results to an external file. • Configurable per Player VIP Level: deposit and table limits, comp points conversion rates, withdrawal commissions and wait- ing periods, and many other variables. • Affiliate Management/Tracking Program: analyze click-thru/deposit rates, manage Soil-based and other gaming 1.6% campaigns,createprofiles,multi-tiermarket- ing allows affiliates to manage sub-affiliates and determine the data displayed on differ- ent affiliates’sites,calculate affiliate revenues according to tier level, formula, etc. China is one of the fastest adopters of mobile phone technology and Chinese peo- A typical cross marketing platform offered by Playtech’s licensees Revenue by type 2005E Revenue by type 2012E 2005E online gaming revenue by player location 2012E online gaming revenue by player location Bingo 5.0% Lottery 9.9% Sports betting 38.7% Poker 21.7% Casino 23.1% Soil-based and other gaming 4.3% Bingo 4.9% Lottery 31.6% Sports betting 22.7% Poker 22.1% Casino 14.5% Source: Global Betting and Gaming Consultants Source: Global Betting and Gaming Consultants Oceania 2.9% North America 47.8% Africa 0.7% Asia and the Middle East 16.7% Europe 28.4% Central/South America and the Caribbean 3.3% Source: Global Betting and Gaming Consultants, November 2005 Oceania 3.2% North America 32.5% Africa 1.0% Asia and the Middle East 26.7% Europe 32.6% Central/South America and the Caribbean 1.4% Source: Global Betting and Gaming Consultants, November 2005 Global online gaming forecast 30 25 20 15 10 5 0 1998 1999 2000 2001 2002 2003 2004 2005E 2006E 2007E 2008E 2009E 2010E 2011E 2012E (US$b) Source: Global Betting and Gaming Consultants Sports betting Poker Lotteries Casino Bingo Skill-based & other gaming