Leading slot machine supplier Aristocrat Gaming has announced a partnership with Macau’s Studio City to launch a special Dragon Zone player experience in celebration of the upcoming National Day Golden Week in October.
The new installation takes inspiration from the art of Chinese papercraft to bring the zone to life, complete with bespoke designs and a full fleet of the latest games by Aristocrat Gaming.
Headlining the games line-up is Dragon Link – recently named Best Slot Solution and Best IR or Supplier Solution at the IAG Academy IR Awards – while other titles in the Dragon Zone include Bao Zhu Zhao Fu Red Festival and Blue Festival.
According to Aristocrat, the zone blends traditional artistry with modern gaming technology, offering a “seamless fusion of an indoor gaming environment with the natural beauty of the outdoors, reflecting the seasonality, colours, and textures of Asia.”
Emily Schmitt, VP of International Marketing at Aristocrat Gaming, said, “We’re excited to partner with Studio City to launch this experience for all players during Golden Week. The team at Studio City share our focus in redefining the traditional gaming experience to drive player demand and loyalty in this market. What we’ve developed together is a blend of creativity, strategic thinking and differentiation.”
Kevin Benning, Senior Vice President, Property General Manager of Studio City, Melco, added, “The guest experience is central to everything we do, and it’s important that an innovative and memorable experience extends beyond the games on our floors. Working with Aristocrat Gaming to create such a unique experience enables us to bring this vision to life, offering an exclusive and engaging environment that sets us apart in the market, complete with popular Aristocrat games.”
The Dragon Zone opened on 21 September 2024 at Studio City in Macau and will remain accessible to all players who visit the property during Golden Week and beyond, Aristocrat explained.
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