Sands China Ltd has launched Macau’s first hybrid meetings space at The Londoner Macao as part of its plans to become a regional MICE hub when the SAR reopens to the world.
Described as a “sophisticated Extended Reality studio”, Smart Stage offers professional broadcast quality live-streaming capability and hologram functionality that allows presenters to interact with real-time visual markers to deliver a more authentic experience, Sands said.
At the heart of the space is a stage set fitted with a hi-tech backdrop and floor that can be reconfigured to fit various event needs. The stage lighting system can also be customized, designed and operated to suit a range of bespoke requirements.
Aside from live broadcast capability, the studio can beam event participants from around the world “live” into Macau via holographic technology.
The studio was built by the same talented in-house entertainment production team that has overseen productions from global superstars including The Rolling Stones, Alicia Keys and Bruno Mars.
“Smart Stage at The Londoner Macao beautifully complements our existing MICE and entertainment offerings, especially as we complete the final touches of our new state of the art 6,000-seat multi-purpose Londoner Arena, also at our The Londoner Macao property,” said Kris Kaminsky, Senior Vice President of Hotel Operations at Sands China.
“We believe both these venues are a great asset for Macau and are confident they will elevate its profile as an international centre for meetings and events.”
Sands China VP of Sales, Stephanie Tanpure, added, “In an ever-changing environment, one constant we face in the MICE industry is the need to create engaging events and experiences whether that be virtually, hybrid, or in-person. Hybrid solutions are quickly redefining the future of meetings and events, and we are excited to be leading this space in Macau.
“Border restrictions have posed a unique challenge for us in terms of customer site inspections, but Smart Stage has enabled us to conduct virtual site inspections, product training, live talks and other events to remain front of mind even in the midst of the global pandemic.”