Reed Exhibitions and Inside Asian Gaming have jointly announced that IAG has been appointed Lead Media and Production Partner for G2E Asia 2022 Special Edition: Singapore (G2E Asia Singapore), to be held at Marina Bay Sands from 24 to 26 August 2022.
The appointment continues the long-standing Lead Media Partner position that IAG has held with G2E Asia for many years but expands upon previous agreements, with IAG to assist Reed Exhibitions with additional show production elements to be announced in the near future.
As Lead Media Partner, IAG will promote G2E Asia Singapore through its extensive print and digital channels before and during the event, including IAG magazine, IAG Breakfast Briefing, IAG’s website asgam.com, IAG social media channels such as its LinkedIn account with over 22,800 followers, eDM marketing and more.
IAG will also produce a special show-focused August edition of its monthly Inside Asian Gaming magazine to be strategically distributed at G2E Asia with exclusive IAG-branded distribution locations at the show.
IAG will have a full team of executives and other staff at the show, manning the IAG exhibition booth, distributing our magazine, reporting directly from the floor of the show, attending networking events and meeting our many industry friends and colleagues.
“After a three-year in-person hiatus, we look forward to welcoming the global gaming industry to Singapore and providing a meaningful platform for driving business in 2022,” said Josephine Lee, Chief Operating Officer, RX China. “The special edition of G2E Asia in Singapore reflects our commitment to create a robust marketplace while safely convening in-person.”
IAG Vice Chairman and CEO Andrew W Scott said, “IAG is absolutely delighted to be Lead Media Partner of G2E Asia once again, and this year we’re working even closer with show organizer Reed Exhibitions as a ‘Production Partner’ as well as ‘Lead Media Partner’. We’ll be announcing some further exciting developments in that regard soon.
“After three years of pandemic-forced absence, it’s wonderful to see G2E Asia back on the industry calendar. Given Macau’s current travel restrictions, if there was to be a G2E Asia this year it really only could be in Singapore, which will provide an interesting alternative perspective. It’s great to see the Singapore IRs quickly returning to normal business levels and let’s hope we see that in Macau soon.”