Leading iGaming content provider Pragmatic Play says it has launched its complete slot portfolio with online gaming giant bet365.
The new deal, which will see Pragmatic Play further strengthen its footprint in the United Kingdom regulated market and other key territories, sees bet365 customers gain access to the full gamut of titles as well as participating in its Drops and Wins promotion. The promotion sees Pragmatic Play give away £1,000,000 (US$1.25 million) a month to players through its operator network across both its slots and Live Casino offerings.
Julian Jarvis, CEO at Pragmatic Play, said, “bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand.
“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.”
Pragmatic Play currently produces up to six new slot titles a month while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API, the company said.