Pixel Companyz Co Ltd, part of the One Kyushu consortium currently bidding to develop an integrated resort in Nagasaki, has announced the appointment of professional gymnast and Olympic medalist Kohei Uchimura as brand ambassador.
The 32-year-old Uchimura, who hails from Nagasaki, is known in the gymnastics world as “King Kohei” and is widely regarded as the greatest when it comes to men’s artistic gymnastics. His record speaks for itself, having won three gold medals and four silver medals in his three Olympic Games appearances in Beijing 2008, London 2012 and Rio de Janeiro 2016.
He is already the face of Nagasaki, having received the Isahaya Citizen’s Honor Award in 2008 and the Nagasaki Prefecture Citizen’s Honor Award in 2011.
Upon being named brand ambassador for Pixelz and One Kyushu, Uchimura said, “I wondered if there was a way I could be useful for my hometown Nagasaki in my work as a professional gymnast, so I am very happy to have this opportunity.
“Nagasaki has wonderful potential for tourism, and I hope that many people from all over the world, and not just Japan, will become fans of Nagasaki.
“As an athlete, I have been assigned a major role in advising this project from the perspective of sports and health. I hope that I can contribute to Nagasaki’s future.”
The One Kyushu consortium is one of five bids to develop an IR on land at Dutch-inspired theme park Huis Ten Bosch in Sasebo City, Nagasaki.
By teaming up with Uchimura, Pixelz hopes to convey Nagasaki’s appeal both inside and outside of the country to distinguish themselves from their four rivals.
“We feel that, like Uchimura, it is our mission to be a bridge that connects the world, Japan, and Nagasaki through taking on this Nagasaki IR project,” said the company’s President and CEO, Hiroaki Yoshida. “We will work hand-in-hand with Uchimura and aim to develop a business that will contribute to the future of Nagasaki, Kyushu and Japan.”