European gaming giant Novomatic says it has signed a non-exclusive distribution agreement with Ainsworth Game Technology that will see the Australian slot machine supplier act as a sales and service unit for Novomatic products in the Asia-Pacific region, including Australia and New Zealand.
The agreement will see Novomatic’s Asia-Pacific representative Robert Dijkstra represent both companies in his new role as Ainsworth VP Business Development & Sales Asia Pacific, while Novomatic Sales Manager Southeast Asia, Michael Barsin, will also join Ainsworth from 1 October 2020, based out of Hong Kong.
“By bringing the two companies together we can increase the diversity of offerings to our customer base through the one channel,” said Dijkstra. “I am looking forward to overseeing this progressive development and believe it will benefit all stakeholders.”
Novomatic acquired a 52% stake in Ainsworth in January 2018 as part of its plans to expand the company’s global presence, specifically into Ainsworth’s key markets in Asia-Pacific and the Unites States.