Hard Rock International and Seminole Gaming have been awarded the Corporate Social Responsibility Award from the National Council on Problem Gambling (NCPG).
Presented at the recent NCPG Digital Symposium and National Awards Ceremony, the award recognizes the PlayersEdge casino team member training program, which was introduced in December 2019.
The PlayersEdge program uses a segmented education strategy and is the first comprehensive gambling literacy and education program designed by a US-based gaming operator. It applies a segmented education strategy to meet the needs of all gamblers, from new and casual players to seasoned regulars and anyone at risk of problem gambling. Most responsible gambling programs focus extensively on problem gamblers only, Hard Rock said.
The segmented education strategy is integrated into team member training and helps team members and players speak a new language of responsible gambling in the voice of real gamblers.
Starting with game facts and casino etiquette, PlayersEdge also helps players understand their own behavior, identify risks of gambling and develop positive play habits. For those whose gambling has gone too far, PlayersEdge offers the assistance of voluntary self-exclusion and referrals to professional help and counseling services.
Hard Rock, which had been pursuing an IR license in Hokkaido, Japan, boasts venues in 76 countries spanning 256 locations include hotels, casinos, retail stores and cafés.