Player reactivation and retention company Enteractive has launched its (Re)Activation Cloud plug-and-play solution in Japan, marking its first step into the burgeoning Asian market.
Specialising in personalized player engagement for the iGaming sector, Enteractive aims to boost operators’ P&L through personalized activation and reactivation of dormant or lapsed player accounts.
“Following months of preparation, our Japan team is up and running with native language customer engagement and a deep understanding of local cultural narratives,” said the company’s country manager, Alex Nilsson. “Japan is different to any other market in which we operate, so we’re extremely proud of the way our diverse talent pool has quickly surmounted any challenges to such a defined local approach.”
Based in Malta, Enteractive is well established in Europe with clients such as Betsson, GiG and Kindred.