It is no secret that the modern gaming industry is undergoing a period of prolonged prosperity. The market is replenished each year with the entrance of new casino and sports betting companies, while modern technologies and access to the internet remove any territorial limitations.
It goes without saying that competition among the industry participants is extremely high, particularly for those companies that do not have a clear differentiation. So how should new companies take action when competing with gambling giants that have reached all corners of the globe?
In this article, we cite an example of a company that not only entered the market with its own product but became a leader of its sphere with a global perspective. The company is TVBET– a B2B provider of fast lottery games for sportsbook and casino operators. A small group of dedicated people that have worked in the industry for many years decided to ceate excitement by inventing an enticing product for betting. Having studied the market dominated by sports betting, slots and casino games, the team agreed to combine them in an all-in-one product without a flow.
Accordingly, TVBET’s fast live-games can be described as popular and well-known TV, lottery and card games with a modern twist in a live format. Games like KENO, PokerBet, Backgammon, 21Bet, Wheel of Fortune, JokerBet and others are popular worldwide. The whole set is available for both casino owners and bookmakers that can add them in the form of integration with no setup fees.
The product is designed in the form of fast live games where all events are hosted by charming presenters. A single game lasts around 3 minutes, during which time people can place their bets live or in advance on up to 10 future events. The provider says that such beautiful, professional dealers hold players for a long time, thus increasing traffic on the platforms of their partners. Currently, more than 100 operators from the sports betting and casino industry have experienced steady monthly growth of bets and GGR through integration with TVBET, the company says.
It is important to note that the 11 games on offer do not suffer from seasonality, as is the case of many sports competitions. Such bookmakers as Parimatch, 1xbet, MelBet, 22Bet, Pin-Up and others understand the value of these live-games that show revenue during the off-season. According to TVBET, on average its share reaches 30% percent in the total amount of bets sports betting companies boast. It is no wonder the B2B provider already cooperates with such a number of operators.
Owing to its favorable positioning, TVBET captured the prevalent market share in the niche of fast live-games for bookmakers and casino operators. In fact, the company was founded in 2016, but officially launched in early 2019 when the team began to actively engage its partners. The team’s ambitions are confirmed by significant investment in cutting-edge streaming technologies and certified equipment, as well as global market expansion. For instance, this year the company was represented at more than 10 leading gaming expos in Europe, CIS, Asia and Latin America.
Moreover, the success of the provider is noted by industry experts. In the first year of the participation, the team was awarded from numerous authoritative organizations in Europe as BEGE Expo, AGE and the LoginCasino Awards, and shortlisted in several categories at SBC Awards and Global Gaming Awards. The use of technological superiority of TVBET along with its game features like 3-level jackpots, cashback and bonuses – which direct competitors do not have – suggest that now it is the #1 provider of live-games.
The team at TVBET insists this is just the beginning, but even now the company has grown to more than 150 staff, consisting of its own developers, technical and customer support, sales and marketing, operators and presenters.
The fact that all the processes in creating and maintaining the provider’s versatile games are established independently encourages its clients. One important note here is that TVBET is an indie provider, who is not an affiliate of a particular market player.
It can be concluded that a well-thought-out positioning along with an exclusive product with the correctly planned promotion can take companies to the global level even in a highly competitive environment.