• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Wednesday 29 June 2022
  • 中文中文
  • 日本語日本語
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • Vietnam
  • Events
  • Consulting
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • Vietnam
  • Events
  • Consulting
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Content is king

Annamaria Anastasi by Annamaria Anastasi
Tue 1 Oct 2019 at 22:55
Content is king
11
SHARES
277
VIEWS
Print Friendly, PDF & Email

Betsoft Gaming is leading the way when it comes to developing high-quality online and mobile-first games for Asian audiences

The volume of casino content produced within the iGaming market today is higher than ever, making it increasingly difficult for operators to identify games that perform not just in the short run, but crucially also in the long term.

The days of creating content for generic audiences is dwindling with operators turning their attention to innovative suppliers who can deliver high-quality online and mobile-first games for localized audiences.

Mobile is the preferred online gambling channel, with companies generating up to 80% of their revenue through mobile players alone, making it vital that providers can develop top-tier mobile-friendly content.

One such company is Betsoft, a premium games provider with a rich history of producing best-performing, cinematic content. The award-winning supplier has focused for many years on designing high-quality products for specific, localized audiences.

Asia, with its rich culture of gaming, experienced audiences and specific player tastes is one such booming market. Betsoft has long produced a catalogue of successful Asia-focused titles, however its new range of “Red Dragon” slots are expected to take this to the next level.

Launched in September 2019, one game in this highly innovative series will be released every month for the rest of this year, enhancing Betsoft’s multi award-winning content portfolio across the fast-developing Asian marketplace.

Each game contains specific Asian symbols, characters and localized gameplay. These showcase the supplier’s unique cinematic style, providing fresh themes, huge wins and the fast-paced action that players in the region demand.

The first title launched was “Bamboo Rush”, a high-potential offering, complete with stacked wild features. Players will seek out the treasured Golden Panda scatter to trigger the game’s spins feature. They can win up to 20 free spins with the potential to uncover even more. All symbols are stacked during both the base game and free spins, with the exception of the scatter, which can lead to gigantic wins of up to 53,000x in a single spin.

Players who enjoy “Bamboo Rush” will love future 2019 releases “Caishen’s Arrival” and “Dragon & Phoenix”. Both games feature revolutionary themes, huge wins and plenty of fun to keep every type of player engaged and entertained.

“Caishen’s Arrival”, the second title in the Red Dragon suite, focuses on Caishen, the Chinese mythological God of Wealth who is often depicted riding a black tiger and holding a rod that can turn items into gold.

During the game Caishen provides lucky players with his blessings, enabling them to discover boundless wealth as a result. The innovative slot features fast-paced gameplay and a multiplier of over 35,000x. Look out for the Caishen symbol which can offer huge wins if wild, while if players stack three portraits of Caishen on a reel they can trigger a full reel wild and receive an additional re-spin. They can also earn additional riches by seeking out the coin purse scatter, with three or more symbols anywhere on the reel triggering a reward.

Betsoft’s Red Dragon series promises to be one of the highlights of 2019, proving that engaging content that contains a blend of familiar but innovative features, is the future of the industry.

RelatedPosts

Editorial: The Philippines: Asia’s rising star

Editorial: The Philippines: Asia’s rising star

Mon 30 May 2022 at 23:55
We’re Back!

We’re Back!

Mon 30 May 2022 at 23:39
Into the Sunset

Into the Sunset

Mon 30 May 2022 at 23:29
Metaverse: The ultimate destination marketing tool?

Metaverse: The ultimate destination marketing tool?

Mon 30 May 2022 at 23:17
Load More
Share4Share1
Annamaria Anastasi

Annamaria Anastasi

Annamaria Anastasi is Marketing Director for Betsoft Gaming. She graduated with an MSc in Creative Advertising and Marketing at Napier University in Edinburgh. Annamaria has worked in the iGaming industry for 11 years with both B2C and B2B companies in various areas of the business. She has been working for Betsoft Gaming for the last five years.

Current Issue

Editorial: The Philippines: Asia’s rising star

Editorial: The Philippines: Asia’s rising star

by Ben Blaschke
Mon 30 May 2022 at 23:55

Macau has for the best part of two decades been recognized as the undisputed king of Asia when it comes...

We’re Back!

We’re Back!

by Ben Blaschke
Mon 30 May 2022 at 23:39

While Macau’s operators have reached nine consecutive quarters of substantial GGR losses, the rest of Asia is opening up and...

Into the Sunset

Into the Sunset

by Pierce Chan
Mon 30 May 2022 at 23:29

Pawnbroking has a long history in Macau, dating all the way back to the late Qing Dynasty. The rapid development...

Metaverse: The ultimate destination marketing tool?

Metaverse: The ultimate destination marketing tool?

by Victoria White
Mon 30 May 2022 at 23:17

In the first of a two-part series, MdME’s Victoria White takes a closer look at the rising world of metaverses...

Related Posts

Pragmatic Play releases new game “Queen of Gods”

Pragmatic Play releases new game “Queen of Gods”

by Newsdesk
Fri 17 Jun 2022 at 07:04

Leading content provider to the iGaming industry Pragmatic Play has released its latest slot game, “Queen of Gods”. Set across 5x3 reels, “Queen of Gods” sees the deities of Ancient Egypt make up the high-paying symbols within the game, consisting...

Comtrade’s creditworthiness recognized at Dun & Bradstreet Business Excellence Awards

Comtrade’s creditworthiness recognized at Dun & Bradstreet Business Excellence Awards

by Newsdesk
Fri 17 Jun 2022 at 06:18

Comtrade Gaming, a leading technology supplier to the gaming industry, has received an AAA Platinum Award at the Dun & Bradstreet Business Excellence Awards. The AAA Platinum Creditworthiness Certificate of Excellence recognizes Comtrade’s platinum creditworthiness rating, indicating that the company...

TVBET to enhance presence in Poland with Betcris.pl deal

TVBET to enhance presence in Poland with Betcris.pl deal

by Newsdesk
Fri 17 Jun 2022 at 05:58

Live games provider TVBET has signed a partnership agreement with Polish site Betcris.pl that will see six TVBET games made available to Betcris customers. Betcris is a legal bookmaker established in 2006, and which entered the Polish market in 2021....

Pragmatic Play unveils new game “Little Gem”

Pragmatic Play unveils new game “Little Gem”

by Newsdesk
Tue 24 May 2022 at 05:12

Leading content provider Pragmatic Play has released its latest slot game, titled “Little Gem”. In the base game, the wild substitutes for everything except for silver and gold Money symbols and pays out 50x the stake when three land in a row. ...


HKUST

HKUST

Simple Play

IAG

© 2005-2022
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • Contributors
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Consulting
  • Magazines
  • Advertise
  • Contact
  • About
  • 中文
  • 日本語

© 2005-2022
Inside Asian Gaming.
All rights reserved.