Leading gaming industry technology supplier Comtrade Gaming has entered into a strategic technology partnership with Asian online betting giant Mansion88 (M88) that will see Mansion migrate its complete backend system and player portal onto Comtrade’s Enterprise Gaming Platform – iCore.
The state of the art backend will replace Mansion’s legacy system with iCore’s platform, offering scalability for the highest player volumes alongside market leading stability and uptime.
Comtrade Gaming’s system utlizes a single back office tool to allow thousands of bets per second,automate real-time bonusing features and collect player data to intelligently respond to individual consumer profiles, the company said in its announcement.
When combining with M88’s proprietary live casino and sportsbook, iCore will allow further product diversification to enhance their competitive advantage through superior player management features.
“Mansion is currently going through a phase of evolution and Comtrade Gaming will now play a key role in shaping the future of our technical capabilities,” said an M88 spokesman.
“We have always been at the cutting edge with our propriety sportsbook and live dealer software, we will now have a back end platform to help us support this and realize the future business ambitions.
“We invested a lot of time analyzing the platform market and Comtrade Gaming was a clear choice for an enterprise of our size and scale.”
Steven Valentine, Comtrade’s Director of Interactive, said the Mansion deal “represents a huge win for Comtrade Gaming.
“Mansion is a major player in the industry,” he said. “They have a fantastic brand with a great history and we are very proud to be partnering with them. We have been present in Asia and Europe for six years now providing iCore to many tier 1 clients and this partnership cements our place as the go to PAM provider for enterprise level operators.
“Integrating multiple in-house products and combining this with many third party products into a single seamless backend takes a lot of planning and expertise to mitigate any business risk.
“Comtrade Gaming is built on a consistent foundation of successful project delivery. Many operators tolerate poor vendor service or major issues with their own legacy software due to the fear of platform migration. We prove time and again that our vast experience and flexible approach with individual client needs makes us a very reliable choice for operators looking to improve their platform technology.”