Macau casino operator Emperor Group says it plans to boost its customer segmentation by targeting the premium mass market after seeing its revenue and profit fall in the 12 months to 31 March 2019.
The group’s gaming arm, Emperor Entertainment Hotel Ltd – which operates flagship peninsula property Grand Emperor Hotel as well as the Inn Hotel in Taipa – saw its FY19 revenue decline 7.8% to HK$1.38 billion and profit attributable to owners of the company by 6.6% to HK$367.5 million.
The results included an 8.2% fall in mass table revenue to HK$1.19 billion, comprising 48.1% of group-wide revenue, while the VIP segment saw a 13.8% decline in turnover to HK$19.3 billion and 12.5% decline in revenue to HK$429.4 million, comprising 31.1% of all revenue. Slot machine revenue increased slightly to HK$42.6 million.
Outlining its plans to boost revenue in the future, Emperor said, “In view of the changing tourism landscape in Macau, the Group will reinforce its customer segmentation in order to expand its share of the premium mass market, in which the Group sees long-term potential.
“In this regard, the Group will increase its competitiveness by offering differentiated, premium services to the targeted segments. The Group endeavors to elevate itself in order to solidify its market presence as opportunities emerge and is committed to contributing to the development of Macau into a global gaming hub.”
Emperor added that the company is “poised to benefit from the rising affluence in mainland China” alongside improving infrastructure such as the recent launch of the Hong Kong-Zhuhai-Macau Bridge and the promotion of the Greater Bay Area.