Casino-focused financial technology firm Everi is hoping its new partnership with Atrient Gaming can help propel the two companies towards a greater share of the Asian market, according to Everi’s EVP Sales and Marketing, Edward A. Peters.
Speaking with Inside Asian Gaming from the exhibition floor at ICE London – where Everi and Atrient are sharing a booth for the first time – Peters said that while they were only “just getting started in Asia”, the long-term goal was undoubtedly to increase their Asian footprint as well as pursuing expansion in other major jurisdictions outside of the US.
“Right now we’re in Galaxy Macau, we’re in Manila (at Resorts World Manila and City of Dreams Manila), we’re in several different countries in Asia but we want to continue to expand,” he explained.
“What we think will help is as we continue with our partnership – and Atrient may be in some locations and us in other locations – we can help break down those barriers together, so that’s the plan.
“We haven’t done anything with Atrient in Asia yet – in fact we haven’t done anything with Atrient anywhere – but we’re getting into our partnership and starting to put things in play to go from there.”
Practically speaking, the partnership aims to make it easier for customers to enjoy the casino experience by centralizing Everi’s financial and Atrient’s promotional membership transactions into one simple hub.
“I think it’s a really good fit because it’s tying a lot of things together,” Peters said.
“For us on the payment side, the Fintech side, the credit card cash advance, ATM, debit, withdrawal, then you bring in the Atrient piece, it really brings it altogether because there is so much you can do in terms of trying to make it more convenient for the patron in order to help the operator.
“I think it’s a really great fit for a partnership.”