PlayAGS, Inc, a company that designs and supplies electronic gaming machines, table games and interactive products and services for the gaming industry, has announced that it entered an agreement to provide its Social White-Label Casino to PokerStars Play, the play-money and social gaming brand of The Stars Group as part of its slot-focused social casino portfolio.
PokerStars Play will deploy AGS’ Social WLC, a powerful turn-key mobile and web casino solution that delivers an interactive social gaming experience which players can enjoy at home, work, and on-the-go through iOS or Android devices and via the web.
Lloyd Melnick, Director of Social Gaming at PokerStars, said, “When we had the opportunity to work with AGS to extend our social casino portfolio, we were impressed with their proven, high-performing land-based content and broad range of non-slots games. Their offering is a good fit with what our existing customers are looking for and we are excited to offer our community of millions of registered players an incredible AGS experience.”
AGS President and Chief Executive Officer David Lopez added, “It is an honor and an important milestone in the growth of our AGS Interactive business that The Stars Group, one of the largest online gaming businesses in the world, with millions of registered players, selected us to power their first social casino focused on slot content following their incredible success in online poker.
“We feel confident that this is just the beginning of our relationship with The Stars Group as we deliver a large library of proven social and land-based slot content through our Social WLC.”
The AGS Social WLC delivers over 40 land-based and social slot games along with popular in-app features like tournaments, live events, charms, progressive jackpots, and VIP status. The company said it strengthens player relationships through highly segmented in-app messaging and push notifications and offers more monetization opportunities through targeted promotions and live events. Deep analytics, live operations, promotions, live events, and VIP management help ensure a solid, secure and long-lasting revenue stream.