MGM China has lent its support to the 5th “Capacity Building for Destination Marketing & Tourism Development” training workshop – part of a joint initiative between the Macao SAR Government and The United Nations World Tourism Organization (UNWTO) to enhance cooperation between the two parties in improving the quality of human capital and increasing the competitiveness of tourism destinations in order to achieve sustainable tourism development.
Organized by the Institute for Tourism Studies’ (IFT) Global Centre for Tourism Education and Training and UNWTO, the training workshop saw a group of 21 representatives from countries along the “Belt and Road” regions including Myanmar and Pakistan, as well as representatives from mainland China, Macau and UNWTO arrive for a study visit in MGM COTAI.
Frederica Fok, Vice President of Customer Relationship Marketing and Catarina Lio, Vice President of Brand & Advertising of MGM, delivered a talk on the theme of destination marketing and branding strategies of MGM. During their talk, they highlighted that MGM is the first integrated resort operator to have an art and culture focus on its diversified entertainment offerings, making MGM a leader in developing cultural tourism in Macau.
The delegation was then invited to explore MGM’s innovative entertainment offerings including the Spectacle, MGM Theater and the MGM COTAI Art Collection spanning from imperial carpets to commissioned art works by local and regional rising talents.
MGM said it has also organized study tours to showcase MGM COTAI, benefiting over 150 students and participants from Macau University of Science and Technology, University of Saint Joseph and Gabinete Coordenador Dos Serviços Sociais Sheng Kung Hui Macau. Depending on their interest and learning needs, the various tours covered different topics including media and design, food and beverage, as well as career opportunities in hospitality industry, inspiring local youth to discover the industry in an engaging way.
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