Scientific Game

Ticket Upgrade

In the spotlight at FutureLogic’s G2E Asia exhibit last month was the enhanced version of its PromoNet couponing solution

Friday, 22 June 2012 12:44
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Futurelogic Business Development Manager - Asia Alfred Hwee (left) and Vice President of International Markets John Edmunds (right)

Not content merely to supply Asia with the world’s marketing leading ticket printer, FutureLogic is also keen to turn those printers into powerful marketing tools for casinos.

“That’s why we developed PromoNet,” explains Alfred Hwee, the company’s business development manager for the Asia-Pacific region. “It helps casino marketers build their marketing campaigns. To know their customers, know what they want, and how to market to them.”

The PromoNet Intelligent Promotional Couponing Solution is a flexible and feature-rich system that delivers real-time targeted promotions into the hands of players as eye-catching coupons printed directly at the game.

PromoNet lets casinos quickly create multiple marketing coupons using a variety of images, fonts and languages, and then link these coupons to how individual games are played to create tailored marketing promotions. Promotions are customized using a wide range of triggers—including date, time of day, length of play, frequency of issue, wagering activity and other user-definable criteria such as membership of a player’s club.

At last month’s G2E Asia, FutureLogic showed off the capabilities of the newly launched version 2.0 of PromoNet. According to Mr Hwee, “The main enhancements of version 2.0 include new systems connectivity, an advanced mobile couponing-issuance and redemption capability, the system’s ‘network-less’ solution, as well as a host of other new features and configuration options to accommodate both large and small operations.”

Scalable, web-enabled, PromoNet can be deployed in any size environment, and enables the targeting of increased foot traffic, repeat business and extended play in specific floor areas or banks of machines—with or without a network. Of benefit to bigger operations are its cross-marketing capabilities. From the slot floor to the property’s food and beverage outlets, shops, entertainment facilities or online gaming offerings—all can be included in the PromoNet Marketing Solution.

One of the primary current uses of PromoNet is “to encourage more carded players,” says Mr Hwee. “So if a player enters a casino without a card, and has been playing for the last 15 to 30 minutes at max bet, without a system like PromoNet the casino would not recognize that player, even though it wants him. But with PromoNet, the casino captures that data. PromoNet issues the player a ticket telling him if he signs up for a player’s card at the players’ desk and presents the ticket, he’ll be able to get a certain number of credits, for example.”

Mr Hwee adds: “And the great thing about it is you can create separate promos for carded players and uncarded ones. So if uncarded players sign up for cards and come back to the same machines, it’ll know they are carded members now and issue another set of promotions.”

PromoNet can encourage return play and can be used to encourage players to play during what would otherwise be slow times for the casino. It can also be used to encourage responsible gaming by issuing alerts either based on time played or credit meter at cash out.

PromoNet can also be used in specific ways to improve the customer experience according to specific jurisdictional circumstances. Mr Hwee offers an example: “In Singapore, locals need to pay a levy to enter the casinos, and that only allows them to stay for 24 hours. A lot of locals have actually been fined because they have lost track of time and overstayed that period, which creates a lot of arguments. If the casinos were to integrate PromoNet with their system, they could issue alerts to local players who are approaching the 24-hour limit.”

Also on display at FutureLogic’s G2E Asia stand last month was the state-of-the-art GEN3 Evolution printer, with its photographic-quality printing capabilities designed with promotional couponing in mind. PromoNet works with both the GEN3 as well as the established GEN2 Universal thermal printer, which has become the most widelyused ticket printer in Asia and the world.

Apart from the higher-quality images and faster printing, the GEN3 also has a higher ticket capacity. “As a standard stack, without extension, it holds 450 tickets,” says Mr Hwee. “For Gen 2, it’s 300. Competing products hold about 200.”


Futurelogic's display at last month's G2E Asia

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