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Uplift Potential

Inspired Gaming Group is gaining ground in Asia with its income-boosting innovations

Tuesday, 05 June 2012 10:35
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Inspired Gaming Group's - Sabre Multi-Win Roulette

Fresh off announcing the first installation of its electronic Multi-Win Roulette Sabre terminals in the US—at Revel Atlantic City—Inspired Gaming Group will be returning to G2E Asia in order to showcase its products to customers from the region’s high-growth casino markets.

Last year, Inspired sold more than 1,000 Sabre terminals worldwide, with orders in Asia coming from Macau-based Sanum Investments, a partner in the Savan Vegas gaming resort in Laos, and also from Silver Heritage Limited—an operator and manager of slot operations across East and Southeast Asia.

The company describes Sabre Multi- Win Roulette as the “sharpest and fastest electronic roulette available”, because of its HD Gaming graphics, 26-inch primary ‘Panoramic Bet’ screen and the ability to play on four wheels simultaneously—including live wheels.

“We have been confident of Sabre’s success because of the detailed market research that went into its development,” says Lee Gregory, the company’s Managing Director for Casino and Bingo. “Successful trials, income uplift and significant demand from operators have signaled a successful launch year for Sabre. In 2012, we look forward especially to capitalizing on the product’s recent GLI certification and taking the product into new markets,” he added.

The company claims its electronic roulette product “has many Easy Bet features and is proven to have a faster game cycle than competing products, which guarantees Sabre players never fail to get their bet on in time and operators benefit from increased incomes.”

Inspired scored another big win in the region with its Virtual Sports product, which became China’s first government approved rapid-draw lottery game in August 2011 and is currently live in the National Sports Lottery venues. The market-leading product is used by some of the largest gaming operators around the world such as William Hill, Caliente and Bet365, and was launched in China through a joint venture with AGTech and Ladbrokes. A wide range of sports are available to all customers and will be shown at G2E Asia, including horses, greyhound racing, soccer, motor racing and tennis. The product is available for online, mobile, retail, broadcast and gaming terminals.

Inspired will also be exhibiting its Bingo Blaze product for the first time in the region at G2E Asia, after the product’s Latin American launch in 2011. Bingo Blaze is a dual screen, HD slant top cabinet with multiple Latin Bingo games, but can also be adapted to new markets by adding traditional bingo, slots and SWP games.

Harmen Brenninkmeijer, Senior VP of Strategic Market Development at Inspired, commented: “Inspired is known as a leader in Server Based Gaming (SBG), but less known as the undisputed leader in delivering virtual sports gaming products around the world. Continual innovation has retained Inspired’s market leadership and resulted in exciting collaborations, such as a unique virtual sports lottery product being rolled out in Mainland China. For Inspired, Asia offers great potential beyond the standard applications that can be found across the world.”

“During G2E Asia we are proud to present our latest innovation, Bingo Blaze, which is now available for markets around the world, especially high growth markets like the Philippines,” Mr Brenninkmeijer added.

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