Scientific Game

AGTech enters strategic partnership to promote China Sports Lottery

Friday, 08 June 2018 06:49
Share
Visit us

AGTech Holdings Limited has entered into a three-year strategic cooperation framework agreement with Guangdong Province Sports Lottery Center to carry out marketing and promotion, sales and operations of China Sports Lottery throughout offline retail channels of its parent company Alibaba Group, such as Rural Taobao and Ling Shou Tong and etc, in Guangdong Province, the company announced.

Under the cooperation, AGTech will expand the sales network for sports lottery through Alibaba’s various offline channels, undertaking the promotion and marketing, sales and operations of China Sports Lottery within Guangdong Province. Currently, Alibaba operates thousands of Rural Taobao service stations as well as convenience store format Ling Shou Tong across Guangdong Province.

The integration of lottery into these selected locations will provide both lottery customers and Alibaba’s vast customer base with unparalleled access to sports lottery. The cooperation brings together the resources and expertise from both parties and promotes integration across channels.

This will not only lead to better marketing results through integrating the customer base, but also help expand the reach and access of sports lottery product and ultimately improve lottery sales volume as a whole, AGTech said.

“We are very positive about the promising growth prospects of the lottery business in Guangdong Province, which already has a leading position in China in terms of sports lottery sales revenue, said AGTech Chairman and CEO John Sun.

“In 2017, Guangdong sports lottery generated a total sales of RMB19.3 billion, making up over 9% of total sports lottery sales. The existing scale of the Guangdong lottery market and its potential give us great confidence that this will be a very successful cooperation.

“Given the considerable scale of lottery sales in Guangdong Province, Alibaba’s various ubiquitous retail network and channels as well as our expertise and experiences in the lottery channel business, we believe this strong combination will further improve the consumption pattern and experience of sports lottery products as a whole.

“As the exclusive lottery platform of Alibaba Group and Ant Financial Group, we will continuously explore and pursue innovative opportunities in the industry and form partnerships with leading players, with the goal of advancing the lottery industry and contributing to the healthy development of the national sports cause and public welfare.”

What's new

Paradise Entertainment buys 33,000 square feet of Macau warehouse space

Paradise Entertainment buys 33,000 square feet of Macau warehouse space Macau-based casino operator and electronic gaming machine manufacturer Paradise Entertainment Limited has entered into an agreement to purchase six units of warehouse space on the Macau Peninsula for a total consideration of HK$128.5 million. In a filing to the Hong Kong Stock Exchange, the company... Tuesday, 19 June 2018 21:17

Hainan casino operations to be met with “harsh reaction” from authorities

Hainan casino operations to be met with “harsh reaction” from authorities Any attempts by resorts on the Chinese holiday island of Hainan to launch gambling operations would be met by an “immediate and harsh reaction from authorities” – quashing any theoretical impact on Macau’s casinos. So says Union Gaming’s Head of Equity Asia Research, Grant Govertsen, in r... Tuesday, 19 June 2018 20:11

Japan’s lower house passes IR Implementation Bill

Japan’s lower house passes IR Implementation Bill Japan’s casino legislation has taken a giant step forward after the lower house officially passed the IR Implementation Bill on Tuesday, paving the way for the nation’s first integrated resorts. The bill will now head to the upper house where the ruling Liberal Democratic Party will try to pass... Tuesday, 19 June 2018 16:43

Industry shocked at sudden death of Foxwoods boss Felix Rappaport

Industry shocked at sudden death of Foxwoods boss Felix Rappaport The gaming industry is in shock this morning following the sudden passing of Foxwoods Resort Casino’s President and CEO Felix Rappaport. Foxwoods and its owners, the Mashantucket Pequot Tribal Nation (MPTN), announced Rappaport’s sudden loss overnight, stating that the cause of death has not ye... Tuesday, 19 June 2018 07:05

Current Issue

Tribal Ambition

Tribal Ambition By Muhammad Cohen and Ben Blaschke   Mohegan Gaming and Entertainment CEO Mario Kontomerkos believes the Native American casino operator has two aces in the hole for Japan, especially when it comes to the so-called regional markets beyond major areas. In his presentation at last month’s Japan ... Monday, 04 June 2018 20:55

Social Gathering

Social Gathering By Shaun McCamley   Social casino gaming is booming. In 2017, the global social gaming industry generated a whopping US$106 billion in revenues, with the social casino segment generating US$4.5 billion in revenues. Not surprisingly China, Japan and Korea generated 90% of the games revenue in the... Monday, 04 June 2018 20:44

Redefining Tourism

Redefining Tourism By Muhammad Cohen   In an era when tourism constitutes a growing portion of the global economy, integrated resorts present a potent although frequently misunderstood means for growing visitor arrivals and revenue. It’s not simply the casino but their range of attractions that make IRs such powe... Monday, 04 June 2018 20:37

Japan IR Timeline

Japan IR Timeline By Ben Blaschke   What year for Japan’s first IR? It’s a question that continues to divide industry stakeholders, the answer further clouded by the substantial disparity in opinion offered at last month’s Japan Gaming Congress (JgC) in Tokyo. At the nearer end of the scale, members of the... Monday, 04 June 2018 20:27