Scientific Game

Sega Sammy accelerates Japan casino plans with 50 employees deployed to Korean IR

Tuesday, 31 October 2017 05:49
Share
Visit us

Japanese gaming giant Sega Sammy Holdings says it has increased the number of personnel dispatched to its Paradise City integrated resort in South Korea from just six in April to approximately 50 as it ramps up preparations to bid for a Japan casino license.

The news formed part of Sega Sammy’s 2017 annual report, published Monday, in which the company best known for pachinko machines and video games reiterated its ambition of operating an IR on home soil.

Pointing to its joint venture with Korean casino operator Paradise Co as a stepping stone to Japan, Sega Sammy said it had “proceeded to accumulate insight into the operation and management of casinos by dispatching personnel to Paradise Casino Incheon.

“We are also seeking to acquire integrated resort development and operation insight for use in the domestic market through our involvement in Paradise City, South Korea’s first integrated resort, which was opened in April 2017.

“Initially, only six employees were dispatched to Paradise, but this number has steadily grown since, coming to approximately 50 [as of] September 2017.”

Sega Sammy’s Chief Operating Officer Haruki Satomi said the company’s Japan ambition is “to participate in all aspects of the integrated resort business, including casino operations” and that “we have been preparing steadily to realize this ambition.”

“The goals of the resort business are to achieve success in the integrated resort business and to enhance brand recognition. To ensure the success of the integrated resort business, we will make an all-out effort to acquire expertise.

“Through Phoenix Resort (in Miyazaki), which became a wholly owned subsidiary in 2012, we are accumulating know-how in the management of resort facilities. Although Phoenix Resort does not have a casino, we are investing to heighten the appeal of the resort, which is one of Japan’s foremost resort complexes and boasts one of the country’s largest convention centers.

“Thus, the resort is giving us the opportunity to develop and manage convention-related operations and hotels and we are accumulating casino management know-how primarily through Paradise.”

Satomi also revealed plans to focus Paradise City marketing efforts in Japan to attract more Japanese customers in the coming months.

What's new

Korean state-owned casino operators tumble in annual government performance assessment

Korean state-owned casino operators tumble in annual government performance assessment Korean casino operator Grand Korea Leisure (GKL) has received the lowest possible E grade in the government’s annual evaluation of management performance among public institutions. GKL was one of two companies to receive the low mark alongside Korea Coal Corporation, with the evaluation focusing ... Thursday, 21 June 2018 06:47

Macau floating casino developer never signed final contract with operator: report

Macau floating casino developer never signed final contract with operator: report The company flagged to help develop and build Macau’s first floating hotel and casino – The Dragon Pearl Casino Hotel – has revealed that it never managed to sign a final contract for the ambitious project with operator Dragon Corp. As revealed by Macau News Agency this week, Norway’s Brova... Thursday, 21 June 2018 06:18

Macau’s Emperor Entertainment confident in prospects despite 8.1% gaming decline

Macau’s Emperor Entertainment confident in prospects despite 8.1% gaming decline Macau casino operator Emperor Entertainment Hotel Limited, which runs the Grand Emperor Hotel and Inn Hotel Macau, has declared its future prospects bright despite a 7.1% decline in revenue for the year ended 31 March 2018, including an 8.1% fall in revenue from gaming operations. Emperor Entertain... Thursday, 21 June 2018 05:23

Japan extends Diet session to pass long-awaited IR bill

Japan extends Diet session to pass long-awaited IR bill Japan’s lower house has voted to extend the current Diet session until 22 July in order to pass key legislation, including the long-awaited IR Implementation Bill. The IR bill passed through the lower house on Tuesday but was in danger of stalling again with the standard 150-day Diet session orig... Wednesday, 20 June 2018 18:50

Current Issue

Tribal Ambition

Tribal Ambition By Muhammad Cohen and Ben Blaschke   Mohegan Gaming and Entertainment CEO Mario Kontomerkos believes the Native American casino operator has two aces in the hole for Japan, especially when it comes to the so-called regional markets beyond major areas. In his presentation at last month’s Japan ... Monday, 04 June 2018 20:55

Social Gathering

Social Gathering By Shaun McCamley   Social casino gaming is booming. In 2017, the global social gaming industry generated a whopping US$106 billion in revenues, with the social casino segment generating US$4.5 billion in revenues. Not surprisingly China, Japan and Korea generated 90% of the games revenue in the... Monday, 04 June 2018 20:44

Redefining Tourism

Redefining Tourism By Muhammad Cohen   In an era when tourism constitutes a growing portion of the global economy, integrated resorts present a potent although frequently misunderstood means for growing visitor arrivals and revenue. It’s not simply the casino but their range of attractions that make IRs such powe... Monday, 04 June 2018 20:37

Japan IR Timeline

Japan IR Timeline By Ben Blaschke   What year for Japan’s first IR? It’s a question that continues to divide industry stakeholders, the answer further clouded by the substantial disparity in opinion offered at last month’s Japan Gaming Congress (JgC) in Tokyo. At the nearer end of the scale, members of the... Monday, 04 June 2018 20:27