Inside Asian Gaming

INSIDE ASIAN GAMING JANUARY 2018 48 TECH TALK “One thing we’ve focused on doing is to move away from just skinning a US game with some Asian themes or graphics and trying to get to the core of the game – making sure we’ve got a math model that is attuned to the particular marketplace.” – Andrew Hely sure we’ve got a math model that is attuned to the particular marketplace. “Once we get that right we can ensure everything else is culturally attuned around that in terms of theming and graphics. It’s a combination of things that we think are going to work better than in the past.” While it will still be a few months before players get to experience these players have been conditioned to those styles of games,” Hely says. “We’ve taken some comfort from the fact that we’ve had solid performance from these games for four to five months now in the ANZ business and we’re hopeful it will signal a resurgence in Macau. We think we’ve got the right product, we’re just waiting to prove our performance.” new games in Macau, they have already been deployed in Australia and New Zealand with promising results. “Which isnot tosay thatwhat happens in the ANZ market is a prescription for success here but we know anecdotally that if some things work well in, say, the high end of the club market in NSW, there is normally a good chance they will get a decent hearing in Macau given that the