Inside Asian Gaming

INSIDE ASIAN GAMING JANUARY 2018 32 “Finally, in Asia the markets are much more concentrated. Asia is still about 1x2, the Asian handicap or the goals handicaps. In the UK you tend to get a lot of the ‘both teams to score’ bet whereas Asia is more about ‘next team to score’.” Despite identifying such clear trends in the region, Dagnall says that Asian-based operators haven’t yet, for the most part, made the most of the huge amounts of data available in the digital era. “The main handicap in Asia is them actually getting the data and getting the data in a state whereby they can actually use it,” he explains. “For example, we look at about 15 bits of data related to a bet. I would say that from the Asian operators we have got data from, it has taken them considerably longer to get the data into what I would call a fit form. “That might be an indication that perhaps they are not really looking at the data English Premier League betting prompts themselves, that their focus is much more on running the operation and expanding their customer base.” Ultimately that means lost opportunities for operators and huge opportunity for companies like BettorLogic. After all, most bettors won’t hesitate to place a bet if given a compelling reason to do so. “I think that invariably the typical bettor is always looking for a reason to have a bet,” Dagnall offers. “That’s what we do. If you take in-play betting as an example, we know before the game starts all the possible match situations which means the operator can set up push notifications for when those match situation occur. That can be very compelling from the point of view of the bettor because they feel like there is an instant decision to be made. “In our experience, if you provide that reason they are far more inclined to say ‘Yes I will’ than ‘No I won’t’.” “Asia is still about 1x2, the Asian handicap or the goals handicaps. In the UK you tend to get a lot of the ‘both teams to score’ bet whereas Asia is more about ‘next team to score’.” iGAMING BLUE PAGES iGAMING IN DEPTH