Inside Asian Gaming

COVER STORY Contents November 2017 6 Breakfast Briefs RULES OF THE GAME 20 Macau satellite casinos: the more the merrier? MdME’s Rui Pinto Proença looks at the recent flurry of satellite casinos entering the Macau market. IN FOCUS 24 NOkada Manila Japan’s Universal Entertainment ousted founder Kazuo Okada earlier this year, prompting questions about the future of the integrated resort and the company’s Japan ambitions. FEATURES 32 Macau city brand strategy Professor Glenn McCartney explains the importance of Macau developing a unique city brand strategy. BLUE PAGES 36 Platform migrations Comtrade Gaming’s Director of Interactive, Steven Valentine, explains why it is so important for online gaming companies to choose wisely when considering platform migration. KEEN OBSERVATIONS 40 In search of growth strategies Dr Brian To takes a look at the contrasting fortunes of the world’s low budget airlines. TECH TALK 44 Ainsworth reveals new Asian titles Ainsworth Game Technology is set to release a range of link progressives and SAP packages in the A600 cabinet. TRADE SHOWS 46 Smart City, Smart Show The MGS Entertainment Show will look into the future of the gaming industry this year with a number of exhibitor’s showing off their technological innovations. 50 Events Calendar Cover Image: IAG Mr Jay Chun , Chairman of MGS Entertainment Show organizer MGEMA, discusses the trade body’s birth and how it plans to help shape Macau’s future ahead of the 5th anniversary of MGS. Guiding light 12 FEATURES Macau city brand strategy