Inside Asian Gaming

inside asian gaming November 2016 8 Cover Story Ben Blaschke: Firstly Mr Chun, the name of the show has changed this year from Macao Gaming Show to MGS Entertainment Show. What was the reason for the change? Jay Chun: The straight-forward answer is that it’s about delivering the whole casino and gaming experience to the global industry. The casino marketplace is so different now – it’s constantly evolving and repositioning itself. And we need to represent that force of progress and change. Our industry has a core base – gaming. That’s the real lifeblood that keeps the business thriving and that’s represented through the cutting edge, creative and innovative forces in platforms, systems and content. But there is far more that drives a casino or a resort. Now more than ever, the player is a consumer, a visitor, a customer. And that requires a broader and more challenging perspective from our business. The casino or gaming mix is radically changing, but in a very exciting way. It’s growing up, it’s becoming truly mainstream which is what the name change is all about. We want to bring the full casino experience to the MGS Entertainment Show. After all, what is gaming if it isn’t entertaining? BB: This year represents the fourth year since MGS started. How has the show evolved in that time? JC: I feel the show has certainly established itself as a permanent fixture on the international expo calendar. Three years of sustained growth in the number of exhibitors, visitors and Four of a kind Mr Jay Chun , Chairman of show organizer Macao Gaming Equipment Manufacturers Association (MGEMA), discusses the evolution of the MGS Entertainment Show as it celebrates its fourth year.