IAG NOVEMBER 2016 web - page 3

COVER STORY
Contents
November
2016
16
Embracing thePESOmediamodel
Never beforehas therebeen somuchmarketingmedia yet so few
wanting tohear themessages. Now isprobably agood time to
rethinkourmediaefforts.
INDUSTRYPROFILE
22
Winninghand
On theeveof theMGSEntertainment Show, IAG findsout abit
moreabout Chief TechnologyOfficer ofWinningAsiaandMGEMA
DeputyChairmanRonaldLeung.
IN FOCUS
CASINOMARKETING
CoverPhoto:
IAG
Mr JayChun, Chairmanof show
organizerMacaoGamingEquipment
ManufacturersAssociation, discusses
theevolutionof theMGSEntertainment
Showas it celebrates its fourth year.
Fourof akind
8
26
Back to the future
Asgaming revenuegrowth returns, questions remain
onwhetherMacauhas created the foundations for a
sustainable recovery.
INSIGHTS
34
Inter-national ambition
IAG
sitsdownwith InterblockCEO JohnConnelly to talkabout the
gamingmachinemanufacturer’s rapidly expandingportfolio.
BRIEFS
42
RegionalBriefs
44
InternationalBriefs
46
EventsCalendar
1,2 4,5,6,7,8,9,10,11,12,13,...48
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