Inside Asian Gaming

November 2016 inside asian gaming 11 “The gaming industry is one of the most innovative, pioneering and creative sectors in the business world …MGS is aiming to reflect this.” Cover Story that – they want the full experience. They want to game, they want to dine, they want to luxuriate, they want to dance, they want culture – they want entertainment in as many forms as possible. And we need to understand how to deliver this and to find the formula that keeps people coming back again and again. This is what the resort experience is really about – make gaming fun, make it entertaining, make it exciting, make it a full visitor experience. And so this is where we will be enhancing and broadening our offering. We will remain totally committed to delivering the core essentials of top quality, cutting edge gaming technology with the leading slots, ETGs and table games from the biggest and the best around the world. All the new innovations will be there providing the best on the market. But the buyers will also be coming from other areas of the casino operation – the hospitality side, the back-office management side, the shopping side, the food and drink side, the entertainment side. They will also be walking the floor at MGS looking to add to the services that make the full casino resort experience work. BB: In addition, MGS will be adding a Tourism and Culture Zone and a Style and Fashion Zone. What will we see in these and are they in response to the government’s all-round push for a more diversified entertainment experience in Macau? JC: The machinery that drives the casino economy is vast – it now pulls its resources from such a broad range of industries, some of which you could not have envisaged last year, let alone five years ago. Most people in the industry would appreciate that my own businesses are very much aligned to the gaming concept and making the games exciting and fun for the player, so I’m always meeting with the technical innovators and the content creatives. But more recently the calls to meet are coming from far more diverse quarters. In the past few weeks, I’ve been invited to Europe for the launch of a new luxury chocolate brand; to Paris for the opening of a new collection of paintings by a talented French artist; and to London for dinner at a Premier League match. This isn’t because I eat a lot of chocolate, can paint a wall or am on the transfer market to play football! It’s because of the allure and potency of the broad based casino industry.