Inside Asian Gaming

inside asian gaming November 2016 10 Cover Story as social gaming to the traditional new games that will electrify our players; from pioneering ideas like, dare I say it, robotic dealers to those iGaming initiatives that combat money laundering and fraud attacks; from the finest cuisine and wine makers to artists whose work adorns our casino halls and rooms. This is just a snapshot of what we’re working towards both now and over the next decade. It’s clearly varied, but it’s also focused. This portfolio is what you see, feel and experience in our casinos every day and it’s what makes our industry progress, develop and deliver every day. BB: Can you tell us a bit about the Technology Zone at this year’s show? What was the motivation to add this zone specifically and what will we see there? JC: Technology is at the very heart of everything we do in our industry, so an area dedicated to this pioneering sector is a natural progression for us. In terms of motivation, you only have to look at the incredible excitement generated by the boundless creativity on display at exhibitions like China Joy, for example, to understand what we want to achieve. The gaming and entertainment industry is alive with this innovation – especially on our own doorstep here in Macau – and we want to convey that to the global market. Also, we’ve been courted by many companies who we met at our events at ICE and G2E Asia who want to explore ways to promote their technology through the MGEMA and the show itself. So the zone has evolved as part of our long term vision – this is an investment we are making over the coming few years and we start the launch at MGS 2016. BB: I also note that MGS will be featuring a “full casino and entertainment resort experience” this year. What will this entail? JC: The gaming industry is one of the most innovative, pioneering and creative sectors in the business world – and as a result of this, a whole vibrant economy has been built around this central force. The senior executives, the serious investors, the Government, the manufacturers – they’ve all recognized this is a game changer. Now it’s about “entertainment” – delivering a full rounded entertainment experience to the consumer. MGS is aiming to reflect this new wave of thinking. It is becoming increasingly less viable to think inside the “casino” box anymore. The new consumer is much more savvy than