Inside Asian Gaming

October 2016 inside asian gaming 9 Cover Story the last 16 months – 6,700 rooms in just 11 months – increasing the district’s key count by 61% and Macau’s overall supply by 30% in uncertain times. While Mr Wynn contends his Cotai creation is a far, far better product than he has ever produced before, Sands China’s tale of two cities promises a greater impact on Macau, its recovery and its revolution. “Venetian and Parisian will be a dynamic force that will bring more people to Macau,” Mr Adelson said on opening day. “On social media in China, people are most interested in Venetian; Parisian is now number two.” A pre-opening social media campaign, plus the completed Eiffel Tower creating buzz for 11 months before the resort’s debut, produced big crowds for the opening and solid hotel bookings for the integrated resort’s early weeks. That said, Parisian offers way more than hype. “Venetian and Parisian will be a dynamic force that will bring more people to Macau. On social media in China, people are most interested in Venetian; Parisian is now number two.” – Sheldon Adelson