IAG OCTOBER 2016 web - page 9

October2016
inside
asiangaming
9
Cover Story
the last 16months – 6,700 rooms in just 11 months – increasing
the district’s key count by 61% andMacau’s overall supply by 30%
in uncertain times. WhileMrWynn contends his Cotai creation is
a far, far better product than he has ever produced before, Sands
China’s tale of two cities promises a greater impact onMacau, its
recovery and its revolution.
“Venetian and Parisian will be a dynamic force that will bring
morepeople toMacau,”MrAdelson saidonopeningday. “On social
media in China, people aremost interested in Venetian; Parisian is
nownumber two.”
A pre-opening social media campaign, plus the completed
Eiffel Tower creating buzz for 11 months before the resort’s debut,
producedbigcrowds for theopeningandsolidhotel bookings for the
integrated resort’s early weeks. That said, Parisian offers way more
thanhype.
“VenetianandParisianwill be
adynamic force thatwill bring
morepeople toMacau.On social
media inChina, peoplearemost
interested inVenetian;Parisian
isnownumber two.”
–SheldonAdelson
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