IAG OCTOBER 2016 web - page 10

inside
asiangaming
October2016
10
Cover Story
THREERIGHTS
“Simply put, we think Parisian is the right product targeting the
right market segments at the right time,” Union Gaming Head
of Asia Equity Research Grant Govertsen says. “The property has
generally exceeded our expectations and most importantly seems
to hit the sweet spot of what a typical mainland mass market
visitor generally respondswell to: senseof grandeur,massive scale,
European highlights.”
Parisiandraws inspiration frommore than adozenCity of Lights
landmarks. A 30 meter tall Arc de Triomphe provides the base for
a 12meter video board. Behind the 38 story Eiffel Tower, the Palais
Garnier operahouse inspiresParisian’s hotel block façade, theporte
cochere reminiscent of railway stationGard duNord and theGrand
Palais. Themain lobby rotunda boasts a replica of the Fontaine des
Mers with sea-themed sculptures beneath a dome of murals and
marble modeled after L’Hotel National des Invalides. Vermillion
walls andhuge oil painting reproductions in gold frames around the
front desk evokeVersailles. The retailmall features a reproductionof
PlaceVendome’s columnbeneathan electronic sky thatmorphs into
a sound and light show.
TheEiffelTower replicawith6,600LEDbulbserupts intoanightly
concert of light. The 162meter tall model of the Paris original, built
withmore than 2,800metric tons (6.2millionpounds) of Shanghai-
forged steel, has observation decks on its 7th and 37th floors, open
10:00 to22:00 and accessed via themall. Tickets to the top, reached
EmpireofSands
With the opening of Venetian Macao in August 2007
as Cotai’s first integrated resort, Las Vegas Sands founder Sheldon
Adelsonbegan abold experiment thatwould shift the city’s center of
tourism and gaming gravity south. The opening of ParisianMacao
fills the final plot of Cotai land granted to Sands China, the LVS
subsidiary that now holds itsMacau properties, thoughMr Adelson
wishes it wasn’t so.
“I wanted 20 properties here,” the Sands China chairman and
CEOdeclaredhoursbeforeParisian’sopeningon13September.Last
year, Cotai generated more than US$12 billion in gaming revenue
By
MuhammadCohen
Sheldon Adelson’s company has built a big
lead inCotai, thegaminghubhe invented.
1,2,3,4,5,6,7,8,9 11,12,13,14,15,16,17,18,19,20,...48
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