IAG AUGUST 2016 - page 6

inside
asiangaming
August2016
6
Cover Story
By
MuhammadCohen
|Editor at large
MuhammadCohen
alsoblogs forForbeson
gaming throughoutAsia
andwrote
HongKongOn
Air
, anovel set during
the1997handover
aboutTVnews, love,
betrayal, highfinance
and cheap lingerie.
A
sia needs more family attractions to entertain its
burgeoning middle class and Macau faces political
and economic pressure to diversify beyond gaming.
While that seems like a natural fit, industry insiders
differ on whether family entertainment is the right
complement toMacau’s casinos.
“I’m not that sure family entertainment and casinos are a good
mix,” says Wynn Macau Director and Chairman of Hong Kong’s
Ocean Park, Dr Alan Zeman. “I believe those kinds of activities are
better off on their own. It’s a totally different customer … a total
divergenceof customers.”
The Innovation Group’s International Executive Vice President
DavidRittvo isn’t so sure.
“The customer profiles for theme parks and casino resortsmay
not be similar in terms of core participants or targeting segments,”
he begins, “however, by having theme parks and other family
entertainment amenities, casino resorts will be able to diversify
their offerings to capture a broader range of customers, various age
groups, distinctivepreferences andmore.”
WHEEL,WETANDWILD
Amid divergent opinions, Macau is betting heavily on family
entertainment. Melco Crown opened Studio City last October with
an estimated US$900 million in entertainment features, including
simulation ride BatmanDark Flight, the world’s highest figure-eight
observation wheel, multi-stage House of Magic, Warner Bros Kids
Zoneandawaterpark.MelcoCrown’sMacauflagshipCityofDreams
Bettingon
familyfun
Themeparks and family
entertainment arebooming
acrossAsia, but are thrill rides and
treasurehuntsMacau’sbest path
towarddiversification fantasyland?
A spectacularPoolDeck
and replicaEiffel Tower
will beamong the
themed featureswhen
TheParisian
opens in
Macau inSeptember
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