Inside Asian Gaming

April 2016 inside asian gaming 35 Tech Talk IGT is currently distributing a line of electronic table game products from LT Game , including its arena-style concept for electronic roulette. floors toward the next generation of players. “Our experience with online slot play tells us that exposing players to online content helps drive affinity for the games in casinos,” said Nick Khin, senior vice president North America sales and strategic accounts for International Game Technology Plc (IGT). “It enables players to experience and learn the games online, and when they come to the casino, they seek out their favorite games.” A benefit of having ETGs on casino floors is an intimidation-free introduction into the table games sector. Players are able to learn new games at a pace that suits them and without the pressure of making wrong choices in a group environment that can affect another player’s game. “The ETG player enjoys the gaming and entertainment excitement that games such as baccarat and roulette provide,” Khin said. “At the same time, these players enjoy the individualized experience that ETGs provide over table games — a player can choose the amount of games to bet upon and experience different types of games within the ETG environment.” “The live ETG segment, where IGT is focused with its distribution partnership with LT Game, offers the chance for operators to also generate increasing productivity through multiple player bets and side bets; it offers players enhanced enjoyment of multiple game choices without having to wait for a game; and it provides incremental players who enjoy the excitement of electronic games but prefer to learn games such as baccarat in a more private setting, in the comfort of their own terminal, at their own pace, with relatively small minimum bets,” Khin added. It is no surprise that Millennials are at the forefront as the primary players in this relatively new and developing technology. “Electronic table game products are attractive to this younger demographic because they have a short learning curve. Players can select bets without distractions and they still love to see the dealers,” said Tom O’Brien, senior vice president, sales – Americas and ETS products, at Scientific Games. “Patrons get to play their favorite table product, whether it’s baccarat, roulette, sic-bo or blackjack, without the hassle of crowded tables, and still have the dealer out in front.” In response to the growing popularity of ETGs, a number of slot manufacturers have jumped into this market, either acquiring or making distribution deals with electronic table game vendors to fill out their product lines. Below you will find a few of the latest ETG manufacturers and their latest technology and game types. IGT IGT is one of the global leaders in gaming, enabling players to experience their favorite games across all channels and regulated segments, from gaming machines and lotteries to interactive and social gaming. The company offers games such as Roulette Evolution as part of its M-P Series of multi- player RNG-driven ETG products. As part of its distribution agreement with LT Game, IGT offers live ETGs such as baccarat and roulette in North America. “ETGs are an important part of IGT’s product portfolio,” Khin said. “The distribution agreement between IGT and LT Game, established in 2014, specified that IGT can distribute games across jurisdictions in the U.S. and Canada on an exclusive basis. This provided the unique opportunity for IGT to leverage its sales, service and compliance infrastructures to drive revenues from an incremental product segment.” The IGT LT Game ETGs can host more games on their system infrastructure than some other offerings in the market. Because the games are network-based, this opens up the possibility for additional popular table games to be incorporated into the ETG, beyond baccarat and roulette. “IGT continues to innovate with its development of popular games that can be deployed in either the live ETG or RNG-driven segment,” Khin said. “With the integration of the games into casino server systems, IGT and LT Game are well-positioned to introduce new content and features into the ETG space. Expect more of the popular table games that are prevalent in casinos today to potentially evolve into popular ETGs.” INTERBLOCK Interblock is known for its luxury player- favorite electronic table games. Twenty-five years of innovations have created a brand that they consider to stand out as unique. “Our business is fueled by one-of-a-kind, patented technologies that deliver unparalleled gaming experiences,” Stanton said. “By continually setting industry standards and providing the ultimate in luxury, interactive