Inside Asian Gaming

inside asian gaming April 2016 34 Tech Talk As electronic table game play grows in popularity, leading suppliers are improving technology and spinning out new concepts By Joan Mantini I t is reasonable to say that the electronic table games market has exploded as more and more casinos turn to these customer-convenient and labor- and cost-saving devices. The term table game is used to differentiate games such as blackjack, craps, roulette and baccarat that are played on a table with live dealers as opposed to versions format in Macau and the regulatory issues in certain U.S. gaming markets that make ETGs the only allowable form of table games on casino floors. Takingacloser looking into theETGmarket, Interblock commissioned The ETG Player Portrait, its first-ever ETG player segmentation study. This report defines who ETG players are and why they are critical to gaming businesses. The results of this independent study clearly showed that ETG users play more often and longer, they have larger gaming budgets, spend more and are more likely to play games across the entire operation. “These findings reinforce what Interblock has been sharing with casino customers: ETGs are crucial to building successful casino revenue streams and that would not be changing” said Colleen Stanton global vice president of marketing at Interblock. Casinos are also investing in ETG products to help transition their casino Power Play The Fusion eight position Auto Roulette electronic table game concept from Scientific Games . of these games played on a mechanical device where no dealer is required. Electronic table games (ETGs) are simply just that — a traditional table game that has been converted into an electronic format making it less labor intensive and more convenient for both operators and players. ETGs have been around for a while, but have really taken off recently due to the growing popularity of the