Inside Asian Gaming

inside asian gaming FEBRUARY 2016 6 If Macau is to prosper it will have to figure out, and cater to, China’s new generation of mass consumers. Cover Story By Muhammad Cohen , Editor At Large Money in the Middle Muhammad Cohen also blogs for Forbes on gaming throughout Asia and wrote Hong Kong On Air , a novel set during the 1997 handover about TV news, love, betrayal, high finance and cheap lingerie. T he opening of Melco Crown’s Studio City in October heralded Macau’s pivot away from focusing overwhelmingly on the high end of the market and turning toward the middle class. The resort opened without VIP gaming and features an array of non- gaming attractions, including theme park style rides, magic shows, international nightclub brand Pacha and a 5,000 seat arena hosting the likes of Mariah Carey and Aaron Kwok on opening night and Madonna this month.