IAG JANUARY 2016 web - page 3

COVER STORY
Contents
January
2016
CoverPhoto:
© IAG
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Rami Obeid
RamiObeid isanF&Bprofessionalwho first joined thegaming
industrywhenheopenedSandsMacao in2004.He talks to IAG
abouthiscolorful careerhistory, and thechallengesof keeping
thousandsof gamblers fedandwatered.
RULESOFTHEGAME
20
The (In)visibleHand
Central governmentpolicieshavecauseda fundamental shift in
theMacaugaming industry. Inhis first article for IAG,RuiPinto
Proença takesa fresh lookat regulation, especially regarding
junket operatorsand theiractivities.
CASINOMARKETING
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Skill andsocial appeal needed to
attract loyalmultigenerational players
Attractingagenuinegaming interest frommultigenerational
players isa valuableopportunity forproperties toexpandplayer
demographicsand retain loyal customers.
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Gettingabetter response
fromacasinooffer
Casinosare in thebusinessof creatingunforgettable
experiences.Ourpatronsarewhisked intoaworldwhere
anythingcanhappen,where timestops, chandeliersandcocktail
glassessparkle, and theoutsideworldmeltsaway.
BLAST FROMTHEPAST
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ConfidenceorCrisis?
Everythingold isnewagain.We re-visit thisJune2008article in
whichAndrewMacDonaldandBillEadington thoroughlyanalyze
threats to theMacau then-boom. Itmakes fascinating reading in
thecontext of the industrydownturnof the last 18months.
BRIEFS
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RegionalBriefs
44
InternationalBriefs
46
EventsCalendar
INDUSTRY
PROFILE
Professor
DrBrianTo
, aglobal
strategist andseniorpractice
professorwithover sixadvanced
degrees inBusinessManagement,
Policy, ChineseBusinessand
ManagingChange, outlineshis
vision for transformingMacau.
AMacau
Masterplan
6
1,2 4,5,6,7,8,9,10,11,12,13,...48
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