IAG October 2015 - page 3

COVER STORY
Contents
august
2015
CoverPhoto:
©GalynaAndrushko|Dreamstime.com
Asiangaming isevolvingaway
fromaVIP-centricbusiness
model toamass-marketmodel
driven lessbygamblingand
moreby tourism. ALasVegas
model, inotherwords.Which
is interestingonseveral levels,
not least becauseVegas itself is
experiencinga fairlydramatic
shift in this regard.
6
BettingSlip
The sportswageringworld is changing fast. But not in
Macau, where it remainsunder amonopoly. Ending that
monopoly couldboost revenueandenlivengaming floors.
ONLINEGAMING
28
LeadingbyExample
Two land-based casinooperatorsdescribe their evolving
social casino strategies, andwhat others can learn from their
experiences.
34
PwCexaminesnewentrants andmarket convergence in the
growingonline casinogaming space.
CASINOMARKETING
14
Advocacy
VersusLoyalty
Brand loyalty in the casino industry
isnon-existent. Brandadvocates,
on theother hand, areeverywhere,
particularly inan increasingly
wireless casinoworld.
BRIEFS
42
RegionalBriefs
44
InternationalBriefs
46
EventsCalendar
ARoughRide
on theSilkRoad
AWiderWeb
1,2 4,5,6,7,8,9,10,11,12,13,...48
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