IAG AUGUST 2015 - page 3

COVER STORY
Contents
august
2015
CoverPhoto:
©ThomasHansson|Dreamstime.com
20
Brisbane
PicksaWinner
A year ago, things lookedbleak for Echo
Entertainment Group, Australia’sNo. 2 casino
operator. Arch-rival CrownResortshadbeen
licensed tobreakEcho’smonopoly inSydney.
Echo facedanewassault on itsQueensland
strongholdas the stategovernment proposed
new integrated resort developments inBrisbane
andGoldCoast, whereEcho still enjoyed
exclusives. Brisbane’sQueen’sWharf IR sitewas
adjacent toEcho’sTreasuryHotel andCasino
that, stuck ina landmarkbuilding that it couldn’t
expand, wouldbeoverwhelmedby an IRon its
doorstep. But lastmonth, Echo scoreda critical
winoverCrownby securingdevelopment rights
forQueenWharf.
IN FOCUS
10
Endof theLine?
Asgaming concessions approachexpiration,Macauand
Beijingholdall the cards.
CASINOMARKETING
38
GettingMoreFrom theMajority
Casinoshavebeenprofitablegetting the lion’s shareof play
andproceeds from the top20%of their customers. However
agreater contribution from theother 80%of patronsmay be
needed toassure successgoing forward.
GAMBLINGANDTHE LAW
28
CasinosComing toCuba–Again
Now that diplomatic relationsbetweenHavanaand
Washingtonhavebeen restored, what are theoddsof Cuba
reclaiming someof its former gamingglory?
TECHTALK
34
CreatingChic
Abbiati’s regional presencegets aboost from itsnew lineof
stylishand secure casino currency.
36
ExcellingOnAll Fronts
DLV’snew cabinet andmultigamepackageprovide further
fuel for its steadyAsiaexpansion.
CYBER SECURITY
6
FixingaCyberHole
Toprotect thegamingenterprise fromhackers, operators
need tobetter detect and resolve “leaky” apps.
BRIEFS
42
RegionalBriefs
44
InternationalBriefs
46
EventsCalendar
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