201507 - page 3

COVER STORY
Contents
JUly
2015
CoverPhoto
©Fuzzbones|Dreamstime.com
IN FOCUS
10
IRFeverRising inSouthKorea
Competitionheatsupat deadlineasnew contenders
emerge for gaming licensesdespite foreigners-only
casinomodel.
TECHTALK
6
PuttingAsia to theTest
GamingLaboratories International continuesgrowing its
presenceacross the region.
CASINOMARKETING
30
MarketingTime
Freeplay and visitation trends
wereamong the topicsbroached
by apanel of gamingoperators
thatmay help casinomarketers
formulate futureplans.
34
Managing the
PromotionalProcess
A successful casinopromotion
involves a lot of pre-event strategy
andpost-event analysis.
FEATURE
38
OrientalGroupShines
Philippines-basedOriental Groupoffers thebest of both
worlds – land-basedandonline
BRIEFS
42
RegionalBriefs
44
InternationalBriefs
46
EventsCalendar
18
Tricky
Balance
Vietnam’sgovernment sets
policy for andagainst
integrated resorts.
Small isBeautiful
–andProfitable
Someof Vietnam’sniche casinos
havebeen successful enough to
significantly raise their bets.
26
1,2 4,5,6,7,8,9,10,11,12,13,...48
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