IAG JANUARY 2015 - page 24

inside
asiangaming
January2015
24
MacallanWhiskyandCigarBar,named for thepremiumScotchwhiskeybrand,
hasa clean, elegant lookand full drink service, featuringwhiskey tastingmenus.
The separate cigardivanhasa clubby feel, andoffersCubanaswell asPhilippine smokes.
Cover Story
The resorthas addedhundredsof gamingmachines—including223 linked
to the
SkyTower
opening—andabout twodozen tables to itsmaingaming
floor, bringing theoverallmass table count to384.
most of what weneeded.Wehad tohave apan-Asianmarketing and
execution effort. It’s the same here in the Philippines. Now I think
that’s a very good thing because it allows us to be more diverse in
terms of theorigins of business.”
Another similarity was the need to look past the short term for
a “balanced, long-term sustainable business model,” the veteran
hospitality executive says. “That means having a nice balance
between table games and slot machines, having a nice balance
betweenmass gaming and VIP gaming, and having a nice balance
between international business and building a foundation from
domestic business. So slots and tables,mass andVIP, international
and domestic, that was required in Singapore and is an opportunity
here and, actually, is a pretty virtuous circle here. If you can have
synergy and strength in each of those areas, between tables and
slots, between international and domestic, between VIP andmass,
that’s a great way tobuild aprofitable, valuable business.”
Another common challenge was introducing the “new-fangled,
much,much larger integrated resort”model to the Philippines. “It’s
somewhat opening a newmarket,”Mr Arasi says. “Harkening back
to lessons learned from Singapore and being sensitized how to
approach that, and how to balance all of the factors that go into its
successwas very helpful.”
STAGECRAFTING
The Theater at Solaire spotlights the property’s move toward
becoming a true IR. Built Broadway-style with a relatively narrow
footprint, the 1,760-seat theater has a balcony and orchestra pit,
plus a theater bar in its lobby. The backstage area opens directly
to a loading dock, making it easier tomove in large sets. ItsMeyer
Sound state of the art Constellation acoustic system is just the third
installed in Asia, following installations in Macau and Singapore.
Broadway musical “Chicago” inaugurated the theater with a three-
week run from early December. The upcoming performance menu
includes amix of Philippine, regional and international shows, and
Solairehas a full-time theater director to keep the stage lit.
For MICE, Sky Tower adds The Forum, a 2,000 square meter
flexible meeting space, divisible into separate rooms and linked to
the resort’s main ballroom, the largest inManila with a capacity of
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