Inside Asian Gaming

December 2014 inside asian gaming 41 Tech Talk to numerous countries over the last 20-plus years, and we’ve fully translated that game because we believe the Asian player base will really enjoy that product.” The G2E exhibit was replete with compelling licensed content, including all- new titles and longstanding favorites. “We’ve got seven new brands here this year. The ELTON JOHN™ brand, which we believe is very universal. We have exciting new pop culture icons like the ELVIS™ and AUSTIN POWERS™ games. We’ve also got THE FLINTSTONES™, THE JETSONS™, GREMLINS™, and MAD MEN™ brands. Then there are the “core staples,” as he terms them— THE LORD OF THE RINGS™, WILLY WONKA & THE CHOCOLATE FACTORY™, WIZARD OF OZ™ and MONOPOLY™. “We constantly enhance our arsenal of licensed themes because it’s a big part of what we do. You look around G2E this year, and you will see a lot of licensed products. We believe we do those licenses justice.” WMS is similarly intent on localizing game mechanics. “On a lot of our Blade™ cabinet content, the math, some of the volatile product we make, is very popular with the [Asian] marketplace.” And there is a new Blade cabinet to leverage this new and stronger content: the s32, a player-focused hybrid slant cabinet which features two 32-inch monitors and an organic light-emitting-diode touch screen button panel that is ergonomically angled for maximum player comfort. “Our first game out on that is our Hot Hot 8™ theme,” says Mr Rosen. “Our next game is the Dragons Over Nanjing™ theme, which is an Asian-focused product. So we’ve got a bunch of different brand new cabinets and form factors which we believe will not only hit our domestic market but our international markets as well.” The new s32 Blade hybrid slant cabinet features two 32-inch monitors and an organic light- emitting-diode touch screen button panel that is ergonomically angled for maximum player comfort. WMS’ G2E exhibit was replete with compelling licensed content, including all- new titles and longstanding favorites.