Inside Asian Gaming

May 2014 inside asian gaming 71 D LV’s distinctive Diamond range of cabinets are becoming an increasingly familiar sight on Asia’s slot floors. The Latvia-based slot manufacturer made its maiden foray into the region in early 2010 with the first of several installations in Cambodia. It has since expanded its presence to the Philippines. DLV has also become a regular presence at G2E Asia in Macau, confident it’s only a matter of time before the city’s casinos get wise to the virtues of its versatile and cost-effective multigame products. Mindful of the unmatched size and diversity of the continent, DLV’s marketing manager, Julia Barbakadze, concedes “creating products that suit the preferences of such a heterogenous population is not an Shining On Latvia’s DLV is creating a niche for itself in the region with its versatile, reliable and cost-effective multigame products easy task. Still, DLV has always tried to create products that meet the needs of players from different parts of the world, and up till now we have succeeded, not only because of the professionalism of our market researchers and software developers, but also because of the entire company’s flexibility and readiness to adapt and adjust its products to the needs and preferences of other markets.” At this year’s G2E Asia, DLV will be highlighting a multigame product created especially to cater to Asian preferences—the three-level Dragon jackpot, which is already enjoying popularity among Asians living in Europe and Latin America. “Currently, we are in the process of certifying this game for Macau,” says Ms Barbakadze. “Our experience suggests the dragon-themed jackpot is sure to catch the attention of visitors to G2E Asia. Also on display will be other DLV jackpot products, including the four-level Gauya Quest, the three-level Jewel Jackpot 3 and the four-level baseball-themed Vollinstars. Rounding out the offer will be the latest installment in the company’s popular Diamond Games Premium series, Diamond Games Premium VIII. DLV has good insight into the needs of gaming operations—particularly the needs for operational and cost flexibility. As well as manufacturing slot equipment, the company runs 40 slot halls in its home market. The bulk of gaming revenue in Latvia is generated by slot clubs operating in a highly competitive environment. By having to go head to head with major European manufacturers and operators in its domestic market, DLV has learned how to adapt its products to evolving market conditions. As DLV Chairman Mihal Volokotkin stresses, “In addition to the proven game mathematics, rich sound and attractive graphics of our products, we have developed a culture of innovation and market-responsiveness that allows us to hold our own against the big manufacturers.” DLV prides itself on the competitive pricing and technical robustness of its products and its speed and flexibility in responding to clients’ needs. The company has come a long way since it was established in Latvia in 1994. Its internationally certified machines are now purchased in 33 countries in Europe, Asia and South, Central and North America. Visit DLV at Stand #639 Diamond Games Premium VIII Mindful of the unmatched size and diversity of the continent, DLV’s marketing manager, Julia Barbakadze, concedes “creating products that suit the preferences of such a heterogenous population is not an easy task. Still, DLV has always tried to create products that meet the needs of players from different parts of the world and up till now we have succeeded.” The three-level Dragon jackpot is already enjoying popularity among Asians living in Europe and Latin America. G2E ASIA 2014