Inside Asian Gaming

May 2014 inside asian gaming 69 W ith a view to furthering its growing presence in the region, Abbiati Casino Equipment will showcase an all-new line of chips, plaques and jetons at this year’s G2E Asia. The new range includes a number of innovative security technologies to thwart counterfeits in casinos. Over the past few years, Abbiati has been chosen to supply casino currency to several Asian operators seeking secure, high-quality alternatives. The company’s reputation is built on 38 years of commitment to the highest manufacturing standards and best materials, blending technological innovation with traditional craftsmanship to produce the finest in furnishings, layouts and accessories for the pit. Its products are found in more than 120 casinos on four continents, and according to CEO Giorgio Abbiati, Asia has come to play “a very significant role” in the family-run company’s business. “Asia is the fastest-growing market at the moment and it plays a very significant role in our company’s business,” says Mr Abbiati. Abbiati has been chosen to supply casino currency to several Asian operators seeking secure, high-quality alternatives. The company’s reputation is built on more than 30 years of commitment to the highest manufacturing standards and best materials, blending technological innovation with traditional craftsmanship to produce the finest in furnishings, layouts and accessories for the pit. Pushing the Envelope Abbiati Casino Equipment is coming to this year’s G2E Asia armed with a new range of currency designed specifically for the region, as well as new advances in RFID gaming applications and casino furniture “The G2E Asia show provides us a unique opportunity to introduce our innovative products to the Asian operators.” The Abbiati stand at G2E Asia will feature an RFID baccarat table developed especially for the show. Equipped with Walker Digital Table Systems’ Perfect Pay Table Network platform, the table—exclusively designed and manufactured for Abbiati’s partner Walker Digital—seeks to position Abbiati as a leading integrator and supplier of RFID 13.56 MHz PJM technology. “Tables integrated with RFID technology help casino operators reduce labor, eliminate dealers’ errors and players’ fraud while increasing game speed and creating leaps forward in business intelligence and operating efficiency” explains Mr Abbiati. “The baccarat RFID table has been designed to receive any professional optional equipment for dealers such as shuffling machines, intelligent shoes, electronic displays and full RFID equipment, to name just a few”. Abbiati will also display at G2E Asia an elegant, high-end blackjack table manufactured with special composite materials and able to accommodate the progressive jackpot system provided by its partner DEQ. Headquartered in Rosta, Italy, Abbiati in 2012 secured the services of veteran industry marketer Christophe Leparoux and his firm, Golden Cathay Consulting, to better serve the Asian market and exploit what the company sees as a prime opportunity to grow sales in the wide range of products it manufactures and supplies. Visit Abbiati Casino Equipment at Stand #1139 G2E ASIA 2014